Diddy inks partnership deal with Motown Records, launches new R&B label, Love Records

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“Take that, take that”… is most likely what Sean “Diddy” Combs is repeating to himself right now, considering the massive deal he recently inked with music empire Motown Records. 

The superstar musician, 52, announced Tuesday the launch of his new R&B record label, Love Records, and the signing of a one-time album deal with Motown. The upcoming album is set to be released sometime this summer. 

“Music has always been my first love, LOVE RECORDS is the next chapter is about getting back to the love and making the best music of my life,” Diddy said in the official announcement. “For the Label I’m focused on creating timeless R&B music with the next generation of artists and producers. Motown is the perfect partner for my album and I’m excited to add to its legacy.”

The new label and album represent Diddy’s return to R&B music. Motown Records’ CEO and Chairwoman, Ethiopia Habtemariam, recognizes the new collaboration as “monumental.”

“This is a major moment for Motown, as Diddy is one of this century’s most important voices in music and culture,” Habtemariam said. “To be a part of his next evolution and album is nothing short of monumental.”

The news comes just a few days before Diddy is set to take the stage in Las Vegas as the host of the 2022 Billboard Music Awards, which airs Sunday at 8 p.m. ET on NBC. 

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