Kanye West accuses Adidas of creating Yeezy Day without his consent

Jonathan Leibson/Getty Images for ADIDAS

Kanye West is not happy with Adidas. 

Taking to Instagram, the rapper expressed his frustration with the brand’s creation of Yeezy Day, which took place on August 2. The day marks the release of new and restocked Yeezy styles. However, Ye claimed the whole idea was done without his consent.  

“Adidas made up the Yeezy day idea without my approval then went and brought back older styles without my approval,” he wrote in a DM to the Complex Instagram account.

The “Eazy” rapper went on to accuse the sneaker giant of stealing his “styles and material approaches,” as well as hiring a general manager, all without his approval. He also claimed they “completely slowed down production” on his Yeezy Gap partnership with Balenciaga, which he says prevented him from being able to release footwear as part of the collaboration, even though his claims his contract states he can design “casual shoes” outside of the Adidas umbrella. 

Ye ended the lengthy message by stating the Yeezy makes up 68% of Adidas’ sales, and added, “God step in.”

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