Latto debuts reimagined Burger King crown at 2022 MTV VMAs

Paramount/VMAs

Burger King is recreating their iconic crown, and they’ve chosen Latto to debut it to the world. 

Designed by celebrity jeweler Laurel DeWitt, the crown features red, green, clear and topaz crystal embellishments, a crystal Burger King centerpiece and the 777 logo displayed on Latto’s last album. It  “represents empowerment, self expression and the Burger King Motto ‘Have It Your Way,’ which is no longer just an invitation to customize food, but an encouragement to live life, whatever and however that may be and allows all kings and queens to have the keys to the kingdom,” according to a press release.

Latto wore the new blinged-out piece during a performance of “It’s Givin” which aired during the 2022 MTV Video Music Awards Sunday night. Following the debut, fans who entered a $1 drawing with hopes of securing the headpiece will be narrowed down to the lucky winner, who will be announced August 29 via a LIVE episode on the NTWRK app.

Profits will benefit the Save The Music Foundation, which aims to “build sustainable music programs and helps promote and ignite self-expression through music.”

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